How Companies can Connect with Customers Effectively

Reaching a specific audience via. social media means learning about their social media usage patterns. If you want your posts to be seen, you have to make sure you are posting them at the right time in order to make sure that you receive the feedback you hope for. A few important questions to ask are: when and how often should I post content? When do these users interact with me more often? How interactive are the engagements with each post? The best way to get in touch with your consumers is to act as if you were the consumer yourself. This way, you are able to implement interactive ways to get the customers involved, thus bringing more attention to your social media platform.

Companies who are brand-centric seem to be without character as opposed to companies who put their customers first.  When it comes to getting customers to post on your page, or to like your page, it is important for companies to explain why you should like them as opposed to simply telling them to “like” their pages. Giving them a reason may trigger them into wanting to learn more about the company. What companies can do to attract more customers is by including stories about the company and what the company has done in the past to benef their customers.

As a company you must stay engaged with your customers which means to be genuinely interested in what your customers have to say. Creating and growing customer relationships through engagement, authenticity and loyalty is key to having a successful company. When staying engaged with customers, this includes responding to both positive and negative comments as soon as possible. It must be noted that companies should respond quickly to negative comments. The do-not-delete rule states that unless a comment is obscene, profane, or contains someone’s personal and private information, then it should never be deleted. It is important to respond respectably, then move the conversation to a private space. In addition, do not ignore negative comments. Ignoring customers is a slap in the face to them; it is a completely negative response. Make sure to always keep in mind the mannerism you use to respond to customers.

Another key component about connecting with others is by generating questions. This can help keep customers and prospective customers engaged and wanting to learn more. Asking questions creates active dialogue. As companies respond quickly, people will usually start to have a more positive outlook on the company. In addition to just asking questions, crowdsourcing is also an option.